Any local business Google lists. No seats, no prompt credits to budget, no annual contract to get out of.
Enough to know whether you have a problem.
20 engine calls. Usually under three minutes — quicker when we have already asked your market's questions today.
The full picture, and the receipts for it.
12 engine calls. Takes a few minutes — we start it the moment you pay, and it is waiting in your dashboard.
Because the engines change their minds. Cadence is the only thing that varies.
288 engine calls per scan · cancel any month.
Every re-scan is 288 real engine calls that cost us real money, so a weekly customer costs about four times a monthly one. Pricing the frequency instead of the feature list is the only way that stays honest in both directions — you never pay for a tier that withholds something, and we never quietly subsidise one customer with another.
Monthly, unless someone is actively working on your listings and content. Scores move when something changes — schema goes up, reviews come in, a rival gets cited. Checking weekly while nothing is being changed mostly buys you noise. Start monthly and move up when the work starts.
| Tool | Entry price | What a stranger gets free | Built for |
|---|---|---|---|
| Answer the Business | $0then $99 once, $19–$49/mo | A real score in minutes — no card, no login | Any local business Google lists |
| Otterly.ai | $29/mo | Trial, after signup | Brand marketers |
| Peec AI | ~€89/mo | Trial, after signup; pricing behind a sales call | Agencies, brands |
| Semrush AI Visibility | $99/mo | Nothing — add-on to a suite subscription | Existing Semrush users |
| AthenaHQ | $295/mo | Nothing | Source-intelligence teams |
| Profound | $399/mo+ | Nothing — sales-led | Enterprise |
| Insites | Custom | Nothing — demo call first | Agencies selling to local SMBs |
Published prices as of August 2026, taken from each vendor's own pricing page. Where a vendor does not publish, we say so rather than guessing. [RE-CHECK BEFORE LAUNCH — these move]
Be sceptical of any tool that says otherwise. Nobody controls what these engines say. We show you what they say today, who they say instead, and what to change — the way a rank tracker shows the gap without promising position one.
We keep the raw engine answers behind every score, so we can show you the exact sentences your report was built from. If it failed to generate, or ran on fewer engines than we stated, tell us and you get it again or you get your money back.
We ask ChatGPT, Gemini, Perplexity and Claude through their own APIs with native search — not a third-party search layer wearing their name. It is the most reproducible measurement available and close to what a person sees. It is not identical: apps personalise and features roll out unevenly. Competitors tend not to mention this.
No, and be sceptical of anyone who does. Nobody controls what an AI engine says. We show you exactly what the engines see today and what to fix — the way a rank tracker shows SEO gaps without promising position one.
Because the engines do. Ask the same question twice and you can get two different lists. That is why the full report asks each question 1 times and tells you how many runs named you, instead of pretending one answer is the answer — and it is the entire reason Watch exists.
Tell us. We keep the raw engine answers behind every score, so we can show you the exact sentences your report was built from. If it failed to generate or ran with fewer engines than stated, we re-run it or refund it.
No. We ask each provider through its own API, with that provider's own grounded search turned on. It means we measure the model rather than the consumer app, and we would rather say so than imply a reach we do not have.
The free scan asks 5 questions once each, across 4 engines — enough to see whether you are absent, not enough to be sure. The report asks 3 questions 1 times each across 4, and adds the verbatim answers, the sources each engine leaned on, who gets named instead of you, and the ranked fix list.
ChatGPT, Gemini, Perplexity and Claude. If an engine is not configured on the day your audit runs, it is not drawn as a miss — it is not drawn at all, and the report says how many actually answered.
Your score, recomputed under today's measurements as if that one gap were closed. It is arithmetic on data we already hold, not a forecast — and we do not inflate it. Some fixes are worth more in reality than the number admits.
A free scan runs while you watch it, usually under three minutes. A full report is a larger job and runs in the background — we email you when it is ready, and it is waiting in your dashboard.
Yes. The report is laid out as a paginated sheet, so your browser can save the whole thing as a PDF. Agencies can put their own logo on it first.
No. Buy the report and stop there if the picture is all you needed — it is a one-time purchase at $99 and it stays yours. Watch exists because engines drift between runs, not because we wanted a recurring line item.
In your dashboard, under Movement, using Manage billing. It stops at the end of the period you have already paid for, we do not ask why, and you keep every report already produced. If you cannot reach that page, email us and we will do it for you.
Dodo Payments, as merchant of record, which is what lets us sell across borders with sales tax and VAT handled properly. Your card details never reach us.
If Google has a listing for you, yes. Your category comes from that listing and the questions are generated from it — salon, vet, accountant, gym, florist, law firm, restaurant, trades, anything. There is no industry waiting list. If Google has your category wrong, you can correct it and the questions change with it.
Not to be scanned. But part of the score measures what your own site says and whether AI crawlers can read it, so without one those points are not available to you — and the report will say so rather than quietly marking you down.
No. We read the same public listing anyone else can see. You never hand over a login, and we never post or change anything on your behalf.
Run your audit and nothing else. We do not sell it or build advertising profiles. The engine answers are about your market rather than about you, so they are shared across every business audited in the same city and trade — which is what keeps this affordable.