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AI search basics
The notes filed under AI search basics, for business owners. No promises nobody can keep.
7 notes · newest first
October 20261 note
5 min
What AI reads before it recommends a med spa, cosmetic dentist or plastic surgeon
A patient choosing who to trust with their face asks an assistant first. In the few seconds before it answers, it reads review pages, directories, list sites and, if they say anything, practices’ own pages.
September 20264 notes
8 min
How do I get my business to show up in ChatGPT?
The honest answer has four steps, none of them exotic, and one uncomfortable caveat: nobody can promise you a place in an answer, including us.
8 min
Is AEO just SEO with a new name?
A fair question, usually asked by somebody who has been sold a rebrand before. The overlap is real. So are five differences that change what you do on Monday.
8 min
What an AI assistant reads before it names you
Between somebody asking and your name appearing there are a few seconds of reading. Knowing what gets read explains almost every odd answer you have seen.
8 min
Why your website is not the deciding vote
The most frustrating sentence in this whole subject. You control your website completely, and it is the source with the least say in how you are described.
August 20262 notes
8 min
What is Answer Engine Optimization?
Search gave you ten chances to be chosen. An answer gives you one paragraph naming two or three businesses. There is no page two to grind up from.
8 min
llms.txt, explained for local business
One file at your domain root, stating what you do, where you do it, and who you serve. It takes about an hour.
Your own answers
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