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Playbooks
The notes filed under Playbooks, for business owners. No promises nobody can keep.
8 notes · newest first
October 20261 note
6 min
What a medical practice should publish so AI can describe it
An assistant can only repeat what is written down somewhere it reads. For a practice that means a short list of plain facts, stated on your own site and agreed with everywhere else.
September 20265 notes
8 min
Put your prices on the site
Every objection to publishing prices is about competitors. Every consequence of not publishing them falls on the customer who wanted to choose you.
8 min
Say which towns you cover, in words AI can read
Your customers know you cover the next town over. Nothing an engine reads knows it, because a map graphic and a radius are not sentences.
8 min
LocalBusiness schema, written out line by line
Structured data is the one place you can state your facts in a form built to be copied. Here is the whole block, with the reasoning for every line in it.
9 min
Is your robots.txt blocking the AI crawlers you want?
Nobody sets out to hide from the engines. They inherit a template, or ship a staging file, and quietly stop being readable by the thing writing the answers.
8 min
Making your own site the source AI assistants cite
Directories will always be cited. The question is whether anything of yours is cited alongside them — because the sources decide the description, and you only control one.
July 20262 notes
8 min
Getting cited: the sources that keep coming back
The sources an engine leans on are neither secret nor exotic. That is what makes this a task you can finish rather than a strategy you maintain.
8 min
Fixing what AI gets wrong about your hours
If four sources say you close at five and only your website says nine, the answer says five. Here is how to work out which source to fix first.
The guide behind fix 2 in the sample report: the wrong hours.
Your own answers
Start with a free scan.
These notes say what usually goes wrong. A scan shows what AI says about you: we ask ChatGPT, Gemini and Perplexity your customers’ questions and show who they name.
Not ready? See a sample report first.