Answer the Business
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Answer Engine Optimization, without the hand-waving.

What we find asking each engine’s own search API the questions buyers actually type — same prompts, same city, and never the business’s name, because naming it manufactures the answer.

Playbooks
Put your prices on the site

Every objection to publishing prices is about competitors. Every consequence of not publishing them falls on the customer who wanted to choose you.

·8 min
Playbooks
Say which towns you cover, in words an engine can read

Your customers know you cover the next town over. Nothing an engine reads knows it, because a map graphic and a radius are not sentences.

·8 min
Playbooks
LocalBusiness schema, written out line by line

Structured data is the one place you can state your facts in a form built to be copied. Here is the whole block, with the reasoning for every line in it.

·8 min
Playbooks
Your robots.txt is probably blocking the crawlers you want

Nobody sets out to hide from the engines. They inherit a template, or ship a staging file, and quietly stop being readable by the thing writing the answers.

·8 min
Playbooks
Making your own site the source engines cite

Directories will always be cited. The question is whether anything of yours is cited alongside them — because the sources decide the description, and you only control one.

·8 min
Playbooks
Getting cited: the sources that keep coming back

The sources an engine leans on are neither secret nor exotic. That is what makes this a task you can finish rather than a strategy you maintain.

·8 min
Playbooks
Fixing what AI gets wrong about your hours

If four sources say you close at five and only your website says nine, the answer says five. Here is how to work out which source to fix first.

·8 min